SPELL X PROJECTHRIVE
SPELL has partnered with Projecthrive to create a capsule collection of hand-block print styles. This collaboration has employed 18 artisans for 474 workdays. Together, we provided both economic opportunity and representation to artisans with virtually no access to education and helped each of them provide for their families.
Block printing is a traditional artisanal technique from Bengaluru in South India. It uses wood carved blocks to stamp patterns onto fabric, one repeat at a time.
Each meter is printed a motif at a time. Generational artisans print by hand, taking several hours to complete. Through Projecthrive initiative, Sonica Sarna has been capacity building and training these communities and connecting them with socially minded brands such as spell since 2009.
By choosing hand block printing over machine printing, we’ve saved 2298.19 kg of CO2 emissions.
